WB Launches Interactive Video Contest

Our friends over at Warner Brother's have come up with a rather novel idea for Harry Potter fans:
The contest, which is being featured on YouTube, encourages visitors to create their own unique potion-making video. Fans can use the 3D Experience to integrate a provided augmented reality element—a specially designed reproduction—that will cause a 3D cauldron instantly to appear on their computer screens. With a little practice and a few simple keystrokes, entrants can add just the right ingredients to brew up a perfect potion. Of course, fans who choose to use their own cauldron—any large pot will do—can enter the Standard Experience.
The contest is live and accepting potion video submissions through June 24th. A group of semi-finalists will be announced on July 2nd, after which voting will be open to the public through July 5th. The finalists will be featured on the YouTube homepage July 14th and the winner announced on July 15th, the opening day of "Harry Potter and the Half-Blood Prince.” The “Advanced Potion-Making Experience” can be found on YouTube here.